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Features - the whole loop

Five product stages. One loop.
You see every change before it touches your books.

Chart Optimizer is read-only — always — and built around QuickBooks Online: every cleanup is a reviewable plan you approve and apply yourself, not a black box. Built by accountants, to the standard your accountant expects. Below: what each step does, how it works, and the edge cases we built for.

01
Connect

One QuickBooks connection. Read-only — always.

Authorize Chart Optimizer inside QuickBooks Online or start with demo data. We read the chart structure and context before anything becomes an approved change.

01Connect
You give us
A QuickBooks Online login or demo company
->
You get
Your chart, ledger context, and profile read in - read-only
ConnectionOAuth 2.0 · secure
Demo company
QuickBooks Online
C
Chart Optimizer
Analysis engine
Chart of accounts
184 accounts
✓
General ledger
24 mo · demo ledger
✓
Company profile
industry · NAICS
✓
✓Connected read-only. We never write to your QuickBooks.
What it does

Pulls the whole context, not just account names.

The app needs chart structure, detail types, transaction context, and company profile signals to judge whether the chart is useful for reporting.

  • +Chart of accounts and detail types
  • +Transaction context when available
  • +Company profile and industry tags
How it works

Standard QuickBooks Online authorization.

The connection is a review surface, nothing more. The app never writes to QuickBooks — you inspect what it found, export the result, and apply changes yourself.

  • +Read-only workflow
  • +Demo data before any connection
  • +You apply changes yourself
Edge cases

Multiple companies, closed periods, and cautious teams.

The workflow is built for people who need to understand the file before they trust a recommendation, especially in client-facing accounting work.

  • +Per-company review context
  • +Closed-books check in the apply guide
  • +Disconnect without changing books
0
Writes to QuickBooks — ever
Demo
Template data available first
QBO
QuickBooks Online workflow
Trace
Connection context stays reviewable
What most tools miss
The connect step is where trust is won or lost. Chart Optimizer shows the work before it asks you to approve the work.
02
Analyze

A Health Score you can actually explain.

We score the chart against structure, naming, coverage, and GAAP (Generally Accepted Accounting Principles) fit. Each finding cites the rows and rule that triggered it.

02Analyze
You give us
Nothing - we read the connected or demo context
->
You get
A Health Score, ranked findings, and account-level rationale
Health analysisscanning · 184 accounts
0
/ 100
Health Score
Needs attention
Demo books, scored by the real rubric before cleanup.
Structure
72
Naming
57
Coverage
65
Industry fit
40
✦Compared against structure, naming, coverage, and industry-fit checks.
What it does

Turns chart issues into a prioritized review queue.

Instead of a vague score, the app breaks the result into checks that can be inspected, discussed, and accepted or rejected.

  • +32 atomic chart checks
  • +Severity-tagged findings
  • +Affected accounts shown in context
How it works

Small checks, clear rationale.

Each recommendation is tied to a concrete issue: ambiguous naming, duplicate accounts, orphaned structure, reporting gaps, or weak category fit.

  • +Structure and hierarchy checks
  • +Naming and duplicate detection
  • +Industry-template comparison
Edge cases

Niche industries and unusual reporting models.

When a file does not fit a simple template, the review stays honest: structural findings stay separate from industry-specific suggestions.

  • +Fallback to general chart checks
  • +Recommendations remain inspectable
  • +Confidence stays visible
32
Checks in the chart rubric
4
Review categories
Rows
Findings cite affected accounts
Rules
Every flag has a reason
What most tools miss
A score without transparency is just a vibe. The finding list is designed so a partner can ask why and get a concrete answer.
03
Optimize

AI proposes the fix. You see exactly what changes.

For every finding, the app shows the before, the proposed after, and the reason. You approve, edit, or skip recommendations before they become work.

03Optimize
You give us
Findings to review
->
You get
Field-level diffs and a staged cleanup plan
Finding · #11 of 23proposal · demo data
Suggested restructure
Two accounts hold the same balance type. Merge subcontractor labor into one canonical line.
Before
-5100Subcontractors$48,200
-51101099 Labor$36,000
↓
After
+5100Subcontractor labor$84,200
142 transactions · $84,200
What it does

A diff for your books, before anything changes.

Renames, merges, reclassifications, and hierarchy changes are staged as concrete account-level recommendations.

  • +Before/after diff for every finding
  • +Account, type, parent, and name context
  • +Plain-English rationale
How it works

Review scope before approval.

Some fixes belong to one account. Others belong to a group. The workflow keeps that scope visible so approval is deliberate.

  • +Approve, edit, or skip
  • +Bulk review with line-level context
  • +Irreversible steps flagged in the apply guide
Edge cases

Messy files need reversible decisions.

Cleanup can touch reporting, tax prep, and owner expectations. The feature set keeps decisions traceable so review does not disappear after the click.

  • +Decision trail per recommendation
  • +Snapshot context for rollback
  • +Review packet for sign-off
Diff
Every proposed change
Edit
Override before accepting
Skip
Reject safely
Trail
Keep the rationale attached
What most tools miss
"AI cleanup" without a diff is just automation with a nicer label. The diff is the product because accounting teams need reviewable changes.
04
Customize

Tune it to your firm - not the other way around.

Adjust names, templates, and review preferences so the optimized chart still sounds like the firm that owns the client relationship.

04Customize
You give us
Renames, edits, and review preferences
->
You get
A chart that follows your house style
Customize · finding #11firm preferences
Account name
5100 ·
✦Matches your firm's service line - tax form naming pattern
Apply to
This txn
Payee (142)
All flagged
Rule preview
If payee = Wilson Contracting then map to 5100
Keep this account as-is
Skip the recommendation — nothing changes here
✦Overrides stay visible for future review.
What it does

Encodes your accounting conventions.

Most firms have naming and grouping habits that are not in a textbook. Customize lets those preferences shape the recommendation set.

  • +Rename accounts before approval
  • +Skip recommendations you do not want
  • +Use templates as a starting point
How it works

Overrides stay visible.

When someone changes a recommendation, the decision becomes part of the review context instead of vanishing into a one-off edit.

  • +Per-chart review preferences
  • +Visible rename and override state
  • +Exportable change context
Edge cases

Client-specific exceptions are normal.

The best chart is not always the most generic chart. The workflow leaves room for exceptions while still keeping the cleanup readable.

  • +Industry templates plus overrides
  • +Client-specific exceptions stay visible
  • +Future reviewers can see why
Skip
Leave any account untouched
Rules
Preview naming choices
Templates
Start from industry structure
Review
Keep overrides visible
What most tools miss
Generic cleanup is easy to generate and hard to defend. The useful chart is the one that fits the firm's actual review habits.
05
Visualize

See your chart as the statements it produces.

The chart is not a list. It is the spine of the P&L, balance sheet, and cash-flow statement. The app shows the reporting impact before sign-off.

05Visualize
You give us
Approved recommendations or a staged review plan
->
You get
A clean chart and the statements it produces
Demo Consulting · Q4 2025live · from CoA
For year ending Dec 31, 2025
Revenue
Consulting income - fixed fee$842,000
Consulting income - T&M318,420
Total revenue$1,160,420
Cost of services
Subcontractor labor - 109984,200
Direct project costs42,180
Total cost of services$126,380
Gross profit$1,034,040
Operating expenses(412,800)
Net income$621,240
Lines just restructured · all three statements update together
What it does

Three statements, one chart structure.

Approved changes flow into statement previews so reviewers can see how the chart reads in the reports clients actually use.

  • +Income statement preview
  • +Balance sheet preview
  • +Cash-flow preview
How it works

Highlights what moved.

The visualization layer keeps cleanup connected to reporting outcomes, making review easier than scanning a flat list of accounts.

  • +Restructured accounts highlighted
  • +Before/after context preserved
  • +Step-by-step QuickBooks apply guide
Edge cases

Partner review, client review, internal notes.

Different audiences need different levels of detail. The same cleanup plan can support internal review and client-facing explanation.

  • +Partner-ready summary
  • +Account-level support detail
  • +Traceable approval context
3
Statement previews
CoA
Chart drives every report
Guide
Apply it in QuickBooks, step by step
Sign-off
Built for final approval
What most tools miss
A chart of accounts is invisible to the people who pay for accounting. The deliverable is the report, so the cleanup has to show up there.
How it compares

Spreadsheets are flexible.
Review loops are safer.

Most teams choose between doing chart cleanup manually or handing it to a service. Chart Optimizer is built for the middle path: automation with accounting review.

CapabilityChart OptimizerSpreadsheetsService team
Read-only, always
Yes
Yes - it never writes
Partial
Yes - local files
Partial
Depends on the service model
Can the workflow inspect your books without ever writing to them?
Chart health scoring
Yes
32-check rubric
Partial
Manual checklist
Partial
Firm-specific process
Does the first pass prioritize issues instead of handing you a blank sheet?
Inline diff before approval
Yes
Field-level before/after
Partial
You build the diff
Partial
Often summarized after review
Can you see exactly what will change?
Account-level override
Yes
Approve, edit, or skip
Yes
Manual control
Partial
Handled through back-and-forth
Can reviewers accept some recommendations and skip others?
Rollback context
Yes
Snapshots and rationale
Partial
Version history if maintained
Partial
Usually depends on documentation
Can the team understand what changed later?
Statement previews
Yes
P&L, balance sheet, cash flow
Partial
Manual report rebuild
Yes
Delivered as a report package
Does the chart cleanup show up in the reports?
Starting cost
Yes
Try Free Demo, then Starter $8/mo or Professional $29/mo
Partial
Free software plus your hours
Partial
Hourly or retainer
What is the realistic entry point?
What you walk away with

A defensible chart of accounts
and the reports it produces.

Every recommendation stays reviewable. Every approved restructure shows up in the reports the team actually reads. The result is a chart cleanup process you can explain.

Clean
Chart structure
A chart that groups the way owners and accountants read the business.
Review
Approval path
Recommendations stay staged until the accounting professional signs off.
Trace
Change context
Every rename, merge, and edit keeps its reason attached.
Optimized chart
Renamed, regrouped, and ready for review with context attached.
Three statements
P&L, balance sheet, and cash flow rendered against the cleaned structure.
Review packet
A defensible summary for the partner, owner, or client conversation.
Try Free DemoTemplate data first | No card required | Plans from $8/mo

Start with demo data. See the real loop.

Open the demo, inspect the findings, and decide whether to connect QuickBooks Online after the workflow makes sense.

Try Free DemoWatch the walkthrough

Explainable

Every finding carries a reason and affected accounts.

Reviewable

Changes are staged before they touch the chart.

Reversible

Snapshot context keeps cleanup from becoming a one-way door.